Last fall, representatives from Gainbridge, an Indiana-based annuities seller, reached out to Caitlin Clark’s marketing agents at Excel Sports Management to discuss a sponsorship deal. The company was launching a new product line and its executives believed Clark could help them reach younger customers. Minji Ro, Gainbridge’s chief strategy officer,
Tag: Hype
Super Bowl LVIII sees record female viewership amid Taylor Swift hype: report
The relationship between Travis Kelce and Taylor Swift was the storyline of the 2023 NFL season. While the coverage of the two may have irked some, Swift’s presence at games appears to have had a major impact on viewership. Taylor Swift and Travis Kelce. (CBS Sports) Super Bowl LVIII, between
Halfway Through the Season, Has Victor Wembanyama Lived Up to the Hype?
It’s only been half a season. He’s only played 35 games. Yet, San Antonio Spurs phenom Victor Wembanyama has already shown himself to be one of the most versatile players in NBA annals. Here’s the scary part: He’s still improving by leaps and bounds. The player once described by LeBron
The first trailer for Grand Theft Auto 6 is out. Here's why the hype is huge
The two protagonists from the much anticipated GTA VI. Rockstar Games hide caption toggle caption Rockstar Games The two protagonists from the much anticipated GTA VI. Rockstar Games It’s been a decade since the last Grand Theft Auto game, and fans have finally gotten what they’ve been asking for. No,
NFL legend Jerry Rice thinks USC quarterback Caleb Williams is worthy of hype: ‘Without a doubt’
Following in the footsteps of the greatest wide receiver to ever play the game is no easy task, but that’s the path that USC senior wide receiver Brenden Rice chose to take. After two seasons in Boulder with the Colorado Buffaloes, Jerry Rice’s son transferred to USC in 2022 to
Travis Kelce says Taylor Swift hype hasn't affected focus on football: 'Check myself and my ego at the door'
Travis Kelce has been a face of the NFL for years, but now he’s easily the most famous player in the league. The Kansas City Chiefs tight end became a household name ever since rumors began swirling he is dating pop star Taylor Swift. He gained thousands of followers on
Travis Kelce: NFL 'overdoing it a little bit' with Taylor Swift hype
There is nothing officially official with the Travis Kelce and Taylor Swift saga. The two seem to be enjoying each other’s company in the limelight as the NFL star was seen near her New York City place over the weekend, and the pop superstar showed up at MetLife Stadium. As
Giants' Saquon Barkley doesn't care for Jets hype: 'Can’t really get too caught up in that'
When the New York Giants and New York Jets played their annual “Snoopy Bowl” at MetLife Stadium to wrap up their preseason schedule, all eyes were on the shiny new quarterback in green and white who took the field for the first time. Aaron Rodgers has breathed new life into
NFL leans into 'script' jokes with hype video for 2023 season
The NFL on Thursday leaned into the “script” jokes that bubbled up before Super Bowl LVII. Comedian Keegan-Michael Key led the “table read” surrounded by Chicago Bears “actor” Justin Fields and Cincinnati Bengals “actor” Ja’Marr Chase, among others. “Alright, everyone. Last season was a smash. Ratings gold,” Key says in
Silicon Valley's latest hype: Eyeball-scanning silver orbs to confirm you're human
Worldcoin has created a silver orb that scans people’s eyeballs in an effort to authenticate every human being in the world. Grace Widyatmadja/NPR hide caption toggle caption Grace Widyatmadja/NPR Worldcoin has created a silver orb that scans people’s eyeballs in an effort to authenticate every human being in the world.