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A digital gift card is similar to a prepaid digital wallet that consists of a specific amount of money that can
be used for purchasing goods. Many digital gift cards have certain limit i.e., minimum and maximum initial
loading amount. For instance, minimum amount is $10 and maximum is $500.

Generally, digital gift cards are used to pay for a portion of a purchase with mobile payment, debit, or
credit to balance the expense. As a precaution to mitigate the risk of losses, many digital gift cards are
registered online, which allows the remaining balance to be tracked and frozen if a card is lost. Digital gift
cards provide more security as compared to cash and are easily traceable, which can avoid fraudulent
activities

Mon, January 17, 2022, 7:00 AM·8 min read DUBLIN, Jan. 17, 2022 /PRNewswire/ — The “Digital Gift Card
Market by Functional Attribute, End User and Application: Global Opportunity Analysis and Industry
Forecast, 2021-2030” report has been added to ResearchAndMarkets.com’s offering.

Research and Markets Logo Research and Markets Logo A digital gift card is similar to a prepaid digital
wallet that consists of a specific amount of money that can be used for purchasing goods. Many digital
gift cards have certain limit i.e., minimum and maximum initial loading amount. For instance, minimum
amount is $10 and maximum is $500.

Rise in adoption of advance technologies in the payment sector and surge in awareness of digital payment
across the globe are the major factors that propel the market growth. In addition, high adoption of
smartphones and rise in adoption of digital gift cards by corporate offices & financial institutions further
fuel the growth of the digital gift cards market. However, security concerns with respect to digital gift
cards is expected to hamper the market growth. Furthermore, surge in demand for digital gift cards from
developing countries is expected to offer lucrative opportunities for the market in the upcoming years.

The digital gift card market is categorized on the basis of functional attribute, end user, application and
region. Depending on functional attribute, the market is classified into open-loop card and closed-loop
card. By end user, it is analyzed across retail and corporate. Based on the application, the market is
divided into consumer goods, health & wellness, restaurants & bars, travel & tourism, media &
entertainment and others. By region, the market is studied across North America, Europe, Asia-Pacific,
and LAMEA, along with its prominent countries.

The key players profiled in the digital gift card market analysis are Amazon.com, Inc., Apple, Inc.,
Blackhawk Network Holdings, Inc., Fiserv, Inc., InComm Payments, Loop Commerce, Inc., National Gift
Card Corporation, PayPal Holdings, Inc., Target Brands, Inc. and Walmart Inc. These players have adopted
various strategies to increase their market penetration and strengthen their position in the industry.

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Brands will pay top dollar to keep their loyal customers engaged. One of the oldest methods is through
loyalty reward programs. Whether it’s collecting stars for a free cup of coffee at Starbucks, free nights
from spending with a travel card, or earning cashback from your weekly groceries, there are many
opportunities for consumers to get more bang for their buck.

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